CLIENT

McDonald’s

McDonald’s visual identity celebrates key assets in an iconic way across the main brand and sub-brands (McCafé, Happy Meal, Premium, etc). I was a part of the team that developed the first global digital design hub for McDonald’s—allowing over 120 markets to access guidance and assets in one centralized platform.


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System Strategy / Guidelines / Copywriting / Stock photography licensing / Color testing (digital + print) / ADA color compliance / Custom font development/testing

Guidance ensures product launches are globally consistent—from digital to print across all media. Straight-forward guidance, inspiring images and easy-to-access assets help bring the brand to life on a global scale.

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Chris Garvey [EDC], Cinthia Wen [EDD], Carolyn Ashburn, Alice Koswara, Thom Pastrano, Carolina Portella, Jenny Joe, Hollis Griffith, Alex Palatano, Giovanna Giordano [Photo Editor], Josh Michels, Sara Scanlan [Implementation Design], Craig Snelgrove [Production Director], Jeff Enslen [Production Design], John Winkleman, Jordan Bosse [Account Team], Cheil [Global Production]

My Role: Implementation Director, Turner Duckworth, San Francisco